The multi-year “Live the Riverfront” partnership between Blue Cross Blue Shield of Michigan and the Detroit RiverFront Conservancy continues this summer with numerous activities –including the return of the popular moonlight yoga event—that promote physical fitness and healthy living.

Highlights of the 2015 “Live the Riverfront” program include a Wednesday lunchtime walking program that begins in early May and runs through August, a 5K/10k walk/run on June 6, weekly yoga and Tai Chi fitness classes and the June debut of a new fit park along the riverfront this summer.

Last summer, a special “moonlight yoga” class sold out in days and provided participants with colorful glow jewelry and lighted batons.  Back by popular demand, another “moonlight yoga” class has been added to accommodate those interested in participating. Moonlight yoga will be offered once each month during July and August at Rivard Plaza.

Live the RiverFront Programming 


Walk the RiverWalk Wednesdays

Walk the RiverWalk Wednesdays is a no-cost summer walking initiative designed to foster a sense of wellness among people living and working in downtown Detroit.  The program is open to anyone interested in participating, however.  Over the course of 16 weeks, registered participants are encouraged to visit the riverfront on Wednesdays to walk during the lunch hour or during scheduled breaks.

Participants check in via an online portal to record progress and to receive a free BCBSM-branded gift for every third check in.  The initiative kicks off on May 6th with a free pedometer giveaway.  Other gifts include a T-shirt, and other wellness related gifts.  At the program’s conclusion on late August , all participants who checked in eight or more times are eligible for a drawing of Detroit RiverFront Conservancy prizes like memberships, engraved paver bricks along the waterfront and tickets to the Organization’s annual fundraiser gala, Shimmer on the River. 

Register Today! 



Blue Cross Blue Shield of Michigan Riverfront Run/Walk

The much-anticipated Blue Cross Blue Shield of Michigan Riverfront Run/Walk replaces the Conservancy’s popular waterfront River Days Run.  Held June 6, this event showcases the Detroit riverfront and takes participants along the RiverWalk and the Dequindre Cut Greenway.  Building upon the success of the 2014 event and the three previous races, this event is expected to draw more than 1,000 participants. 

The Blue Cross Blue Shield of Michigan Riverfront Run/Walk includes both a 5K and a 10K run/walk.  All participants will receive a performance tech T-shirt, a commemorative medal, and a one-day admission to the Conservancy’s upcoming Detroit River Days festival.  

Register today! 



 Weekly Fitness Classes

Blue Cross Blue Shield of Michigan and the Detroit RiverFront Conservancy encourage potential participants to try something new and engage both mind and body by attending free weekly Yoga and T’ai Chi classes at Rivard Plaza from June through late August.  Over the years, these classes have become extremely popular and have drawn participants of all ages and skill levels.  

These programs are presented in partnership with Urban Solace. 

No registration is necessary for the yoga and T’ai Chi classes.  Participants are encouraged to bring their own yoga mats.



Riverfront Fit Park

In 2015, Blue Cross Blue Shield of Michigan and Detroit RiverFront Conservancy will unveil a free outdoor public workout space along the riverfront consisting of stationary, permanently installed equipment, similar to other such spaces gaining popularity throughout the world.

The Riverfront Fit Park will offer a diverse program of exercise and wellness instruction, with the potential for including circuit workouts and boot camps.  Details for the park, including the location and the specific type of equipment that will be featured, are currently being finalized.