CONSERVANCY SALUTES QUICKEN LOANS EMPLOYEES FOR GENEROSITY AND CREATIVITY IN FUNDRAISING EFFORTS
|Release Date: September 10, 2012|
Employees from Quicken Loans used a combination of creative, out-of-the-box fundraising incentives and good old-fashioned hard work to raise more than $106,000-which was then doubled to $212,000 by Rock Ventures-for the Detroit RiverFront Conservancy in less than one month this summer.
• A 50/50 raffle that saw proceeds go to the Conservancy and the other half to the winning ticket holder
• The option for automatic payroll deductions
• Casual dress days
• Auctioning of premium parking spots
• Using "before and after" photos in E-mail communications to highlight the transformation along the riverfront