WINTER AT VALADE

2024 Season Sponsorships

After three outstanding years of winter programming, where we’ve seen over 40,000 annual program participants, the Detroit Riverfront Conservancy is thrilled to bring back Winter at Valade for another activity-filled season on the riverfront. Popular themed weekends return as well as weekly Fireside Fridays and Self Care Sundays. From ice sculptures to Polar Power Walks to hot chocolate happy hours in-between, visitors of all ages will get to enjoy the outdoors, connect with friends and family, and stay active this winter.

Robert C. Valade Park has become a can’t-miss winter destination for the greater Detroit community. The park features oversized outdoor fireplaces, warm drinks, marshmallow roasters, the Sled Shed (featuring free sleds all winter long), winter games, and four themed weekends of all-ages fun.

With your help, we will ensure Detroiters have a great winter, keeping our community connected, active, engaged, and warm.

 

Join as a Sponsor

Support through a Donation

Download our Sponsor Packet

 

SPONSORSHIP LEVELS 

Themed Winter Weekend Sponsor

$15,000, Exclusive to Each Weekend (FMV $850)

Sponsor one of our themed weekends and give our community a chance to make unforgettable winter memories along the Detroit Riverfront. Each weekend will feature unique activities, music, festive food, all-ages games, and themed Fireside Fridays and Self Care Sundays. 

Jan 5 - 7 | Fire & Ice Festival 

Jan 19 - 21 |  Motown Magic

Feb 9 - 11 |  Mardi Gras at Valade

Feb 23-25  |  Lunar New Year

Themed Weekend Sponsorship Benefits:

  • Presenting sponsorship of themed weekend

  • Signage and branding throughout themed weekend

  • Sponsorship of one fireplace for the duration of Winter at Valade

  • Custom branding opportunities tailored to your weekend

  • 15 Drink & S’mores tickets for your guests to use throughout Winter at Valade

  • Recognition on DRFC website, in press release, and on promotional materials 

  • Inclusion in eblasts (30k+ subscribers)

  • Social media recognition (150k+ social followers)

  • Listing on sponsor siange at Winter at Valade

Fireside Fridays Sponsor

$10,000, Exclusive Sponsorship (FMV $0)

Help us bring the community together by sponsoring Fireside Fridays, where a wide range of games, activities, and programs will keep riverfront visitors of all ages connected this winter season. Featuring open mic nights, board game events, and trivia, Fireside Fridays will be a popular destination for the after work crowd.  

  • Acknowledgement as exclusive Fireside Fridays Sponsor

  • Signage and branding featured at Fireside Fridays programming

  • Custom branding opportunities

  • Recognition on DRFC website, in press release, and on promotional materials

  • Inclusion in eblasts (30k+ subscribers)

  • Social media recognition (150k+ social followers)

  • Listing on sponsor siange at Winter at Valade

Self Care Sundays Sponsor

$10,000, Exclusive Sponsorship (FMV $0)

Support community wellbeing this winter by sponsoring our Self Care Sundays, featuring a range of wellness programming from Winter Hustle classes to Polar Power Walks. Brunch offerings will encourage our visitors to spend a slow Sunday enjoying the park. Despite chilly Michigan weather, our visitors will have plenty of opportunities to experience the outdoors.

  • Acknowledgement as exclusive Self Care Sundays Sponsor

  • Signage and branding featured at Self Care Sundays programming

  • Custom branding opportunities

  • Recognition on DRFC website, in press release, and on promotional materials

  • Inclusion in eblasts (30k+ subscribers)

  • Social media recognition (150k+ social followers)

  • Listing on sponsor siange at Winter at Valade

 

Sled Shed Sponsor - SOLD!

Valade Park is the only location that offers sledding in all of Downtown Detroit. Thanks to your donation, families will have the chance to use free sleds on any snowy day this winter.

  • Acknowledgement as exclusive Sled Shed Sponsor

  • Signage at Sled Shed during Winter at Valade

  • Free sled rentals provided to the community all winter thanks to your donation

  • Recognition on DRFC website, in press release, and on promotional materials

  • Inclusion in eblasts (30k+ subscribers)

  • Social media recognition (150k+ social followers)

  • Listing on sponsor siange at Winter at Valade

 Winter Games Sponsor

$2,500 (FMV $0)
 

Valade Park will be filled with free winter games and activities this season. Guests can enjoy box hockey, curling, and other outdoor games, and visit the new Community Games Shelf filled with all-ages board games in the Shed. Join as a sponsor and provide our visitors with active winter fun for the entire family to enjoy.

  • Acknowledgement as a Winter Games Sponsor

  • Signage at Community Games Shelf

  • Listing on Sponsorship signage during Winter at Valade

  • Recognition on DRFC website, in press release, and on promotional materials

  • Inclusion in eblasts (30k+ subscribers)

  • Social media recognition (150k+ social followers)

Cozy Community Sponsor

$1,000 (FMV $0)

Join us in keeping the Detroit community active and warm this winter by providing free gloves and hand warmers to those in need when they visit Valade Park. Give the gift of warmth this winter season.

  • Acknowledgement as a Cozy Community Sponsor 

  • Listing on Sponsorship signage during Winter at Valade

  • Hand warmers and gloves provided to 100 children thanks to your donation

  • Recognition on DRFC website, in press release, and on promotional materials

  • Inclusion in eblasts (30k+ subscribers)

  • Social media recognition (150k+ social followers)